James Reynolds, Founder, SEO Sherpa‘Why is my brand nowhere to be found in AI Overviews?’ That’s the question I’ve heard more than once in recent weeks, and with good reason.
Artificial intelligence (AI) search has officially landed in the Middle East. Google’s AI Overviews are now live in the region. ChatGPT is being used as a search engine replacement. Tools like Perplexity and Claude are gaining ground fast. For many brands, it feels like search has changed overnight.
Here’s the problem: Most marketers still optimise for yesterday’s rules.
When search engines were simple, the goal was clear: rank on Google. But AI doesn’t operate on rankings. It operates on recognition. And if your brand isn’t already part of
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