Joy Sahyoun, Regional General Manager, The Network Communication Group.The Network Communication Group (TNCG) has secured four key pitch wins through its lead agencies AGA-ADK and Equation Media across the region.
The accounts include Aston Martin MENA, Saudi Arabia’s Cenomi Centers and Baeshan (Rabea Tea, Asseela, Abou Jabal), and Lebanon’s NokNok.
Throughout 2024-2025, TNCG claims it executed a strategic pitch roadmap that resulted this series of client acquisitions, paving the way for ambitious collaborations and standout campaign work.
A key victory in Riyadh came with Cenomi Centers — Saudi Arabia’s largest owner, developer, and operator of retail and lifestyle destinations. After a competitive pitch, Cenomi awarded TNCG, via its affiliate agency AGA
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