I’ve worked in the advertising industry for more than 10 years now and I believe that my professional experience has many parallels with changes in the industry.
As we all know, our industry is constantly going through change, and it can be difficult for us as advertising professionals to keep up if we don’t reinvent ourselves to cope with these changes.
In essence, we need to accept to change ourselves, which may mean changing the way we think, the way we execute ideas, the professionals we partner with, the tactics and methods we adopt, and the way we do business in general. The world around us is changing, so we need to adapt and explore.
As much as change is a good thing, it’
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
