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The MENA Power List 2025: Webedia Arabia’s George Maktabi

We are beyond quick cosmetic fixes. Reinvention of our practices, our models and our role is essential, writes Maktabi.

Title: Group CEO, Webedia Arabia Group
Number of years in role: 5 years
Other titles, board memberships: Advisory role and board member at regional startups

Power Essay: Business unusual – creativity at the crossroads of socioeconomic transformation and AI

I have been in this industry for more than a quarter of a century, predominantly KSA-based. And I must admit that this is the most exciting period for a passionate and socially-committed ad man. Many unknowns are testing our industry, making our work more complex, yet the opportunities brought forward by the dynamism of our region and socioeconomic plans far outweigh the challenges.
This is a challenging yet exhilarating time


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