Title: CEO, Rotana Media Services Holding LTD
Years in the role: 27 years
Years in the industry: 35 years
Years in the Middle East region: 35 years
Other roles / board memberships: Chairman of Rotana Modern for Publicity and Advertising (Rotana Signs)
Power Essay: Reimagining OOH through digital transformation
The advertising landscape is undergoing rapid change. As audiences shift from traditional TV and print to digital and mobile platforms, one medium remains resilient and full of untapped potential: Out-of-Home (OOH) advertising. For decades, OOH has been defined as static billboards or posters – highly visible, yet limited
in targeting and engagement. Today, the industry must
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