Joe Nicolas – The MENA Power List 2024
TITLE: CEO of UM MENAT
YEARS IN THE ROLE: 5
YEARS IN THE INDUSTRY: 16
YEARS IN THE MIDDLE EAST REGION: 17
OTHER BOARD MEMBERSHIPS: IAB
POWER ESSAY: THE FINAL BRIEF
We stand at the brink of a new era in marketing – one that transcends the evolutionary changes we’ve grown accustomed to. We’ve witnessed the transformative impact of social media, performance marketing, data-driven strategies, and automation, each presenting its own challenges and opportunities.
But what lies ahead is not a mere a facelift; it’s a complete reimagining of our industry’s very esse
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