fbpx
AdvertisingEssaysFeaturedPeople

The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

By Nassib Boueri, CEO, VML MENA

TITLE: CEO, VML MENA
YEARS IN THE INDUSTRY: 22 years
YEARS IN THE MIDDLE EAST REGION: 25 years
OTHER ROLES: IAA UAE Chapter President; WPP Executive Sponsor – Key Clients, MENA

POWER ESSAY: FROM HOLLYWOOD TO ADLAND – DATA, AI AND TALENT
Hollywood for many years now has been playing the “future predictor” or the psychic predicting many of technology’s evolutions and trends that we see today. Some might say the Simpsons did a better job, but that is a point of view.
For those who can remember movies from the 80s, 90s and 2000s, they all predicted innovative and groundbreaking technology and evolution that seemed so farfetched back then, which have now become our daily rea


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.