The MediaVantage Group has announced the launch of a new subsidiary called The GreenVantage, which is dedicated to assisting brands and agencies in integrating sustainable practices throughout their campaign lifecycle in the MENA region.
Robin Phillips will lead the launch as the newly appointed General Manager of The GreenVantage. His role focuses on integrating sustainability into the marketing and media departments across the industry.
On his appointment, Phillips said: “Joining The GreenVantage is an exciting opportunity to lead a much-needed change in our industry. We’re here to provide the guidance and tools that help brands navigate the path to sustainable marketing and make a measurable difference.”
With extensive experience in advertising and sustainability in the MENA region, under his leadership, The GreenVantage aims to assist clients in reducing their carbon footprint and implementing effective, eco-friendly practices in both digital and physical media channels.
Manoj Khimji, Managing Director of The MediaVantage Group said: “The GreenVantage expands our commitment to making sustainability a core aspect of our industry, and with Robin Phillips at the helm, we are equipped to guide clients in achieving these critical goals while maximising their reach and impact.”
The GreenVantage aims to bring sustainable advertising solutions
Through The GreenVantage, brands and agencies in the region can access tools to develop sustainable campaigns in an effort to deliver both responsibility and results.
The GreenVantage aims to offer clients the following services:
- ESG training and education: Tailored resources and training empower teams to reduce carbon output and address digital waste while achieving sustainability goals.
- Sustainable ad packages: Access to ad space across platforms that prioritise green practices, such as low-energy hosting and ethical content, ensuring brand values resonate with eco-conscious audiences.
- Comprehensive consultancy: A ‘cradle-to-grave’ approach that evaluates the carbon impact of campaigns, enabling brands to identify areas for improvement and align their advertising efforts with sustainability standards.
By offering these services, The GreenVantage aims to empower marketing and media teams to align with their organisational goals related to ESG criteria while also minimising carbon emissions across their campaigns.
