Winners from the Marketing Society GCC Awards 2024 holding their award.The Marketing Society has announced the shortlist for its 2025 GCC Awards, featuring entries from brands including Mashreq, Majid Al Futtaim, Etihad, STA, Red Sea Global, and Mercedes-Benz.
The awards, launched in the UAE in 2023, aim to recognise marketing work that demonstrates not only creativity and effectiveness but also contributes to business growth and reputation. The 2025 edition saw a significant increase in participation, with entries tripling year-on-year.
The shortlist spans eight categories: Brand Communication, Brand Evolution, Customer Experience & Engagement, Sustainability, Successful & Effective Partnerships, B2B, Best Use of Media, and Best Team. The entries represent a wide








