We need to look beyond the mobile versus desktop debate towards a holistic view, argues MEC’s Simon Sothcot
Mobile sits at the centre of many questions marketers are attempting to ask. Where are my customers? Are they in-store? If so, who are they and what are they doing? If executed correctly, mobile has the ability to transform a business but only if you can engage and entertain your customers at the right moment.
However, before developing a mobile application it is important to understand how this will fit with the wider business strategy and what problems the mobile strategy can address. If mobile development continues to be a silo channel, disconnected from the core product,
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Tags:MEC MENA
