Sunil John is CEO of Asda’a Burson-Marsteller
“As everyone in the communications industry knows, we do most of our work far from the spotlight – developing strategies and solutions for our clients that will make them shine.
The Dubai Lynx awards and the Cannes Lions are among the highest-profile such accolades offered by the communications industry. These festivals, dominated by advertising, have recently introduced public relations awards categories. I am concerned, however, that these events do not do full justice to the PR profession.
Look closely at the shortlist and winners of the Dubai Lynx PR awards: the roster of names is impressive, but they are nearly all advertising
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