Memac Ogilvy Label lands third gold on final day at Cannes

This year’s Cannes Lions festival has culminated in another gold and a single bronze for ‘The Return of Ben Ali’.

Memac Ogilvy Label was the only agency to convert from the final shortlists of the festival – film, film craft, branded content & entertainment, and titanium & integrated – taking home a gold in branded content & entertainment and a bronze in film. The wins mean the agency finishes the festival with a total of three golds and one bronze. ‘The Return of Ben Ali’ missed out on a titanium Lion, despite becoming the first regional agency to ever be shortlisted in the category.

Edmond Moutran, chairman and CEO of Memac Ogilvy Middle East and North Africa, said the group’s performance, including a silver for the Dubai office, contributed significantly to Ogilvy & Mather being named the festival’s network of the year ahead of BBDO. Advertising agency of the year was Wieden + Kennedy Portland.

“We were one of the best Ogilvy offices at Cannes,” said Moutran. “This is not by chance. This is the end result of a very carefully designed plan to upgrade the standard of our creativity to an international level. It can’t stop now. We’ve got to continue with our plan to compete with the best in the world.”

As a whole the region had its most successful Cannes ever, winning 21 Lions and easily beating last year’s 11. The trophy haul included five golds and six silvers.