In the UAE’s fast-paced and competitive market, capturing consumer attention is no longer enough—earning their loyalty is the real challenge. Traditional marketing metrics like Return on Investment (ROI) have long dominated success measurement, focusing on immediate financial returns. However, as brands shift towards experiential strategies, another metric is proving to be even more valuable: Return on Engagement (ROE).
ROE moves beyond short-term sales metrics to assess the depth of consumer interactions, emotional resonance, and long-term brand affinity. In today’s world, where consumers are bombarded with thousands of marketing messages daily, meaningful engagement is the true differentiator.
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