Well, more about your data, your signals, your behaviour and the ability to influence (or compliment) your decisions but I guess that is still about you.
More clients we are talking to are referencing their ‘customer-centric’ digital strategies, which means that brands have pushed the envelope in terms of appreciating that elevating the experience is key, but without a full understanding of the customer demand cycle (along with making things as seamless, connected, and automated), being customer-centric will never be possible.
To put things into context, across our region companies will spend more than $183bn on IT-related programmes this year. Which according to Gartner, is a 4 per cent
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