Image Credit: Group M
Recent advancements in Artificial Intelligence and automation have sparked excitement in the advertising industry but AI is far from new. AI has been used in Smart Bidding by Google since 2016 and META in auctions since 2018.
GroupM Nexus’ Xaxis launched Copilot in 2020, an AI technology for real-time investment optimisation. As a Performance Agency, we discuss the impact on our role as marketers. Here’s a snippet of a conversation between Hicham Auajjar, Chief Products & Services Officer, GroupM MENA & Managing Director Keyade, and Laura Gleadhill, Head of Performance
Laura: Hey
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