SAUDI ARABIA AND SPORTS
Bassmat CEO ABDULRAHMAN SAUD explains the Kingdom’s big moves and ambitious goals for the future
The Kingdom of Saudi Arabia has recently witnessed massive movement at the global sports level, supporting and developing various types of sports such as tennis, golf, Formula 1, horse racing, athletics and even e-sports. This indicates the breadth of its interests and ambitious aims, as it muscles in with even bigger sporting plans to build a distinctive presence in the global sporting arena. So far, it’s been a huge success.
THE POWER OF MARKETING
These major events have made the field of Saudi sports marketing fertile ground for strong, non-stop activity. Exampl
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