Belong Interactive, the Dubai-based specialist immersive digital agency, is pleased to announce its appointment as The Galleria Al Maryah Island digital account agency. The agency takes on the remit of driving the mall’s digital transformation program across its strategic digital touchpoints, with the mandate covering the mall’s website, mobile user experience, SEO and content creation.
Pierre Azzam, Belong Interactive’s founder & CEO, said: “Our appointment as The Galleria Al Maryah Island’s digital partner has a particular significance to us, considering its high strategic aim and long-term perspective. We take pride in the trust and confidence The Galleria Al Maryah Island placed in the agency at this important juncture of the mall’s transformative journey.”
“We will put our long-standing experience and knowledge of the retail sector across the UAE, as well as our deep knowledge of the Abu-Dhabi market to serve the purpose of this appointment. In close cooperation with the mall’s Marketing and IT teams, and in shaping the mall’s digital agenda, we will ensure all digital touchpoints, now and in the future, deliver customer-centric, immersive and transformative experiences founded on behavioural data and personalization”, Azzam added. “Being the premier destination for shopping, dining and leisure in Abu-Dhabi, The Galleria Al Maryah Island offers unique and stimulating experiences to its customers, so will its digital ecosystem.”
David Robinson, General Manager, The Galleria Al Maryah Island, said; “The Galleria is dedicated to creating world-leading customer experiences across all touchpoints. Belong Interactive will be a key driver of these experiences on our digital platforms as we continue to build upon our offering and provide safe, convenient and extraordinary experiences for the Abu Dhabi community.”