Companies today – not just Facebook and Google – are now starting to sell ads.
With over 170 million people using social media daily, companies are now able to tap into a treasure trove of data based solely on their potential customers’ shopping habits.
According to Statista, an estimated 2.14 billion people globally purchased their goods online in 2021 and, if projections are anything to go by, ecommerce sales worldwide are expected to soar exponentially to around $8.1 trillion by 2026.
As an e-commerce leader among the Gulf Cooperation Council (GCC) states, the UAE has a rich and evolving digital advertising landscape.
Data-led monetisation presents immense opportunities for
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