Mousa Nimer, Account Director, Cicero & BernayThe marketing landscape is evolving at breakneck speed. Blink and you’ll miss the trend that just overtook yesterday’s viral moment. As someone who’s spent more than 15 years navigating this world, I can safely say this: the brands that will thrive aren’t the ones shouting the loudest, they’re the ones paying attention.
We’ve entered a time where digital tools, social platforms, and AI are no longer just accessories to marketing; they are marketing. But ironically, the more connected we become, the more we seem to lose touch with the one thing that makes all this worth it: real, human conversations.
We’ve shortened our thoughts to character limits, edited our expressions into Ree
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.








