Packaging in the luxury sector is undergoing a quiet revolution – and it’s getting smarter, greener, and more purposeful. A new report from Bain & Company, in collaboration with Fedrigoni Group, the global manufacturer of speciality papers, self-adhesive materials, and RFID (radio-frequency identification tags), reveals that sustainability is no longer a trade-off in the world of high-end packaging – it’s becoming a competitive edge.
In a compelling forecast, the report, Luxury Packaging: Resolving the Tension Between Creativity and Impact, projects that, within the next three years, more than 30 per cent of all luxury packaging sales are expected to use sustainable solutions.
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