The Middle East’s live entertainment and event marketing industry is experiencing a transformation driven by emerging technologies, sustainability initiatives, and AI-powered personalisation. The market is projected to reach $76.67B by 2028, with immersive experiences, hybrid events, and eco-friendly innovations at the forefront.
As consumer expectations evolve, event organisers have to adapt to provide engaging, sustainable, and highly personalised experiences.
Hybrid experiences driving audience engagement
The post-pandemic landscape in the live entertainment industry has been marked by a dramatic decline in virtual events: by mid-2023, 60 per cent of events were held in person, compa
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