Planning a Black Friday marketing strategy is the key to standing out in an ever saturated market.
As we know, the three intense months leading up to peak, are a critical time to shine for most e-commerce retailers and can have a decisive impact on annual revenues. To get the most out of that time and to digitally prepare, it’s important to understand the four key phases of the festive season and how customers emotionally engage with each of them.
Knowing what users are looking for is important to make sure the relevant products/categories of the website are given visibility.
1. The Countdown
The first phase starts 12 weeks before Black Friday D-day itself. The back to school/back t
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
