Brenda Kassir, Strategy Director, Cheil MEA on building and nurturing a fan base.
There’s nothing new about being a fan, we’ve been fans of poets, musicians, sports teams, films and writers way before modern marketing and our labels.
In my teenage years, my friends were huge fans of New Kids on the Block, they’d stick New Kids posters on their walls, follow every bit of their news in magazines, watch any TV interview they could find and of course go to their concerts when they were on tour.
Personally, I didn’t understand that obsession, I would listen to their music but I wasn’t a NKOTB fanatic, and I
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