Ramsey Naja is chief creative officer at JWT MEA
“One of the weird things about our industry is that we often find ourselves performing two jobs. On the one hand, there is the quest for recognition, glory, notoriety and endless plaudits, be it amongst the public at large or in the narrow confines of award shows and, on the other, there is the day-to-day.
Ah, the day-to-day – the day-job as it is called, with the inevitable invitation to stick to it, laced with a whiff of eau de Incompetence. It is the grind, the nitty-gritty, the churn and all the slightly derogatory terms with which we describe, erm, what we do. Because, sadly, it is what we do or, at least the majority of it.
It is
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