At this year’s Athar Saudi Creative Festival, The Bold Group stood out with its participation and the launch of an innovative AI initiative.
The event saw a gathering of the nation’s top advertising professionals, creative talents, and industry stakeholders, where The Bold Group showcased its commitment to revolutionizing the advertising sector through AI.
The company’s booth at the festival was the centerpiece of its initiative, illustrating the integration of AI within the unique cultural context of Saudi Arabia’s advertising industry.
This AI initiative is not only a technological leap but also aligns with Saudi Arabia’s strategic vision for the advertising sector, aiming to enhance the
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