Manga Productions strikes a deal with popular anime series

The deal will include licensing, distribution, marketing, events and merchandise of the series

Credits: Manga Productions

Manga Production, a subsidiary of the Mohammed bin Salman Foundation Misk, has signed an agreement with the Japanese production company and studio, Production I.G., to license its animated series Great Pretender Razbliuto.

The Great Pretender Razbliuto is the third season of the series The Great Pretender, that first premiered on Netflix. The season is scheduled to be launched in 2024.

The partnership will grant Manga Production the full rights for distribution, licensing, and marketing of the new season in the Middle East and North Africa region.

The rights will also extend to include events and merchandise rights.

Dr. Essam Bukhary, CEO of Manga Productions, commented on the expansion of distribution and licensing, saying: “We are witnessing significant expansion in the field of distribution and licensing at Manga Productions, and this success is attributed to the trust of our partners around the world and the special efforts of our team in their continuous pursuit of success and leadership in the creative industry.

“Our partnership with Production I.G will play a crucial role in promoting the growth of the local and Middle Eastern market, as it represents a significant milestone in the licensing world within our Arab community.”

In addition, Mr. George Wada, the president, and the CEO at Production I.G, expressed his enthusiasm towards this partnership, saying: We are confident that our partnership with Manga Productions will allow the audience in the Arab world to closely enjoy Great Pretender Razbliuto series and other upcoming anime works.

Eng. Abdulaziz Alnaghmoosh, Director of Marketing, Distribution, and Business Development at Manga Productions, says: “The partnership with Production I.G. in distributing and licensing Great Pretender Razbliuto is an important step in their strategy to enhance their presence in the animation industry.

“They are excited to bring this unique show to audiences in the Middle East and North Africa”.