The list below is not an endorsement. Its intention is to highlight the agencies that were shortlisted for the performance marketing agency of the year award category by a jury of 29 client-side marketers who judged the Campaign Agency of the Year Middle East awards in partnership with Haymarket in the UK and audited by PwC, under MediaSense.
Unlike other awards in the region that are based on the agencies’ work and creative effectiveness, Campaign Middle East’s Agency of the Year Middle East Awards honour those who have raised the bar within the industry in terms of business growth, workplace culture, leadership, as well as diversity and inclusion.
Reviewed by the panel of judges, here are the best performance marketing agencies in the Middle East for 2024:
Magna Global
Magna Global took home the Performance Marketing Agency of the Year award at Campaign Middle East’s 2024 edition of its annual awards. The agency celebrated a successful 2024 with a 150 per cent increase in billings, over 53 new talent hires and over 34 new client wins.
Throughout 2024, the agency consistently supported its clients to achieve their revenue targets. Its tactics included the effective use of AI to automate mammoth work streams that resulted in the agency saving over 370 additional man hours of work per month.
Reviewing the agency’s 2024 performance, a juror from the Campaign Agency of the Year Middle East awards said Magna Global demonstrated a keen understanding of the technical performance and buying complexities of client campaign work from a strategic perspective.
Acquisit
Growth marketing agency Acquisit has spent 2024 help clients of the likes of L’Oréal Middle East, Calvin Klein, Tamara, Dubai World Trade Centre and more achieve multi-channel digital campaigns, boosting revenue and event attendance.
With 74 per cent client retention and 60 per cent of growth coming from new clients, Acquisit’s expansion into Saudi Arabia has been pivotal, resulting in a 60 per cent year-on-year revenue increase. The team grew by 42 per cent in 2024, underpinned by a strong culture of transparency and collaboration.
A Campaign Middle East Agency of the Year Awards juror said the agency showed an, “excellent demonstration of tools, process and results. Their growth is significant for both their business and people.”
Admiral Media
The performance marketing agency’s 2024 was aimed at setting growth records, fueling brands with data-driven strategies, and launching them into uncharted growth territories. Admiral Media has scaled growth like never before, transforming web and mobile app brands across the globe.
By blending sharp strategic insights with the latest in AI-driven creative solutions, Admiral Media has pushed boundaries to deliver explosive, measurable results. Whether it’s smashing KPIs, expanding into new markets, or creating campaigns that make people stop and take notice, they’ve led the charge. The agency’s award-winning team stays ahead of the curve, ensuring that when you work with Admiral Media, brands are not just meeting goals—they’re redefining success.
Assembly
United by a team of over 2,400 dedicated experts across 22 countries, with 286 of those talented individuals passionately driving the digital marketing transformation in the MENA region, Assembly blends insightful data, exceptional talent, and innovative technology to create meaningful change and fuel sustainable growth for the brands it cherishes.
The agency retained 95 per cent of its clients in 2024, and welcomed prestigious new partners like DP World and Mandarin Oriental, which allow it to expand into exciting sectors such as automotive and logistics.
Boopin
Based in Dubai’s Creative Zone, Boopin operates in 9 markets in the MENA region and has recently expanded operations into APAC with a new office in Jakarta. The team consists of over 60 skilled marketers and creators who deliver exceptional results across digital marketing, public relations, social media management, content creation, SEO, and traditional media channels.
The agency is committed to integrated performance marketing that ensures a seamless and data-driven approach, which optimises brand presence and impact across all channels.
A juror from the Campaign Middle East Agency of the Year awards deemed the agency to be “mature and professional,” and attributed its success to its efforts in “achieving growth by consistently delivering data-driven successes for their clients.”
