“Sustainability” has erupted across luxury like wildfire. Overnight, opulence draped itself in eco-consciousness. But what truth lurks beneath this verdant veneer? Has luxury evolved, or merely adopted a convenient costume? The ultimate luxury lies not in possession, but in what we preserve.
The grand green metamorphosis
Paradox defines luxury today. Extravagant runway spectacles devouring resources. Private jets shuttling executives to climate conferences. Collections multiplying like rabbits in an industry supposedly embracing restraint. All while sustainability manifestos proliferate across glossy platforms.
This isn’t mere hypocrisy – it’s an industry in radical transition. Th
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