Memac Ogilvy’s Mario Morby writes dissects the anatomy of a high-performance strategist and suggests how to achieve optimal results from agency strategy teams.
High performance, to me, has always been a gnarly expression.
That’s because it takes me back to my university days when I worked in a call-center. It was often shouted across the floor, usually in my direction. “More calls, Morby”. Or you’d find it written on every surface, “Make it count”, so many times that it could never be entirely erased, slowly becoming a haunting presence in every corner of the office.
It was a motivational mantr
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