Tesla has laid off its entire U.S. growth content team in charge of creating the electric vehicle company’s first ads, according to a Bloomberg report.
The team consisted of 40 employees led by Alexander Ingram, senior manager of global growth content. Ingram took on the role in December and led a team of creatives focused on Tesla’s first ads, according to his LinkedIn profile.
Jorge Milburn, who led the growth team globally, was also laid off, though a small number of employees remain on the team in Europe.
Significant layoffs also hit Tesla’s design studio and other employees at its Hawthorne, California location.
Tesla didn’t immediately respond to a request for comment.
On Monday, Tesla CEO Elon Musk replied to a post on X stating that its “ads were far too generic.”
Exactly. The ads were far too generic – could’ve been any car.
— Elon Musk (@elonmusk) April 22, 2024
Last week, Tesla laid off more than 10% of its global workforce, around 140,000 employees. On Wednesday, Musk sent an internal email stating that severance packages being offered were “incorrectly low,” and that “it is being corrected immediately.”
Earlier this month, Tesla posted an open job for a comms specialist to develop and execute internal and external global comms strategy, including press releases and social media messaging across X and LinkedIn.
