Ten ideas to enhance your small business online marketing strategy, by GoDaddy's Selina Bieber

If you’re a small business owner and in the process of launching a new business or already have one, having a solid marketing strategy for your brand is a must.

Below we have curated a list of practical tips to help you build and optimize your marketing strategy to meet your customers’ needs.
1. Know your audience
A key mistake is thinking that “anyone” is a potential customer. Knowing your customer will help you avoid blowing up your budget on uninterested individuals.

So, instead of trying to appeal to a wide market, think of targeting your “niches”. A niche means a specialized segment of the market for a particular kind of product or service, and this is where you’ll have the most leverage as a small business.
2. Focus on what makes you different
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