Research by global consulting company Kantar shows 80 per cent of consumers claim to “make an effort” to buy from companies that support causes important to them.
But not all buyers do what they say, and communicators must look to creatively address this purchasing value-action gap.
These principles form the bedrock of The Good Store, an award-winning social impact campaign that TECOM Group is reactivating in 2024.
Positive social change
Powered by TECOM Group with Hill & Knowlton (H&K) and in partnership with Emirates Red Crescent, The Good Store is an immersive and innovative shopping experience placed across high-density customer touchpoints during Ramadan and Eid Al-Fitr, i
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Tags:Tecom
