From left: Hayat Abdul Moula, Campaign Coordinator, Team Lewis; Jessica Cross, Senior Campaign Manager, Team Lewis; Mohammad Ibrahim, Senior Campaign Manager, Team Lewis. Global communications and marketing agency Team Lewis has announced the appointments of three new joiners: Jessica Cross and Mohammad Ibrahim as Senior Campaign Managers, and Hayat Abdul Moula as Campaign Coordinator for its Dubai office.
These hires aim to underscore the agency’s commitment to expanding its presence and enhancing its service offerings across the UAE, KSA, and in the Middle East.
“We are thrilled to welcome Jessica, Mohammad and Hayat to our team,” said Maha Ayash, Managing Director and Head of UAE at Team Lewis. “Their combined, extensive experience in delivering innovative and effective communication strategies make them valuable additions to our team. We are confident that all three will play a key role in driving our clients’ success and further strengthening our market position in the region.”
Ibrahim brings over a decade of experience, with expertise spanning sectors including aviation, technology, energy, logistics, and more. He has a nuanced understanding of local market dynamics and cultural sensitivities. The agency claims these qualities are critical for creating tailored, effective campaigns for Middle Eastern audiences.
“Joining Team Lewis at this time is incredibly energising,” said Ibrahim. “The region is evolving rapidly, and clients today need more than just communication—they need clarity, creativity, and consistency across every touchpoint. I’m excited to be part of an agency that moves with purpose, blends global thinking with regional relevance, and empowers its people to shape narratives that matter.”
Cross has relocated to the UAE office from the Team Lewis London HQ. Over the years, she has built extensive experience in integrated PR and marketing campaigns, covering industries ranging from technology, education, and automotive, to consumer lifestyle. She brings a deep understanding of strategic client consultancy and global account management, with a proven track record of leading both small to large-scale campaigns.
On her appointment Cross said, “I am delighted to be a new part of the dynamic Team Lewis UAE office. This move marks a personal and professional milestone. It’s a pleasure to have the opportunity to grow alongside some of the industry’s most valuable players in the region. I am confident that together, we will make a significant impact, serving as a true partner to clients by driving compelling campaigns that convey stories with authenticity and integrity.”
Finally, Moula has a well-rounded background in sustainability and lifestyle marketing and PR. She has expertise across social media management, content creation, and influencer marketing. In her new role, Moula will craft bilingual content, shape brand narratives, and execute campaigns that resonate with diverse audiences.
Moula said, “I’m beyond excited to be joining Team Lewis UAE. Having the chance to work on something I’m passionate about, creative purpose-led marketing, is an honor. I can’t wait to get stuck in and produce great results alongside the team.”
Team Lewis claims these appointments come during a period of strong growth for the agency in the Middle East, fueled by transformation, innovation, and bold brand ambition. The agency said it remains committed to investing in top talent in the UAE and Saudi Arabia.
