TBWA\RAAD recently held its MENA Regional Meeting, ‘Cairo Exchange’, which brought together twenty-five top leaders from across ten countries who shared their experiences and learnings and discussed future collaborations.
The MENA pirates united in Cairo to put their disruptive minds together, accelerate exchange and change the future, since the biggest changes aren’t brought about individually; they’re propelled by the power of a collective.
The meeting also focused on the importance of Egypt and Saudi Arabia as emerging cultural hubs and markets on a growth path.
Reda Raad, Group CEO of TBWA\RAAD said: “I am extremely satisfied with the results we have managed to achieve i
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