TBWA/RAAD and Nissan has launched a new environmental campaign called ‘Save our deserts too’.
The campaign aims to raise environmental issues that poses a real threat to our ecosystem and wildlife.
Nissan wanted to draw attention to the litter people leave behind in the desert and its dangers.
The brand used a unique visual metaphor of waves made from sand and waste, not to undermine conservation of the sea, but to bring to the surface another environmental issue that’s too often ignored and poses a real threat to our eco-system.
Nissan patrol is one car of choice for desert adventures of all types, from camping under the stars to dune bashing.
However people litter whi
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