It was TBWA’s year at the 2018 Dubai Lynx awards, held at Dubai’s Madinat Jumeirah on Wednesday, March 14.
TBWA\Raad Dubai won agency of the year, making TBWA Worldwide network of the year. Ramzi Raad, the founder and group chairman of TBWA\Raad Middle East, was heard to remark on the night that as the agency turns 18, it has come of age.
TBWA won Grands Prix in Innovation, Direct, PR, Promo & Activation, Creative Effectiveness, Mobile, Interactive and Radio & Audio. Eight GPs must be a Lynx record.
“I am extremely proud of the team, which has consistently produced great work that is both disruptive and innovative,” said Reda Raad, CEO of TBWA\Raad. “These wins are confirmatio
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