There has been a sharp decline in CEOs’ relative prioritisation of sustainability, as AI, growth, inflation, and geopolitical uncertainty have risen to the top of their agendas, according to the latest report released by Bain & Company.
Ahead of Campaign Middle East’s “The Do Good Issue” on sustainability, ethical marketing, and CSR, we’ve been keeping a close eye on whether the momentum on sustainability has kept pace with previous years.
Bain & Company’s “Visionary CEO’s Guide to Sustainability 2024,” which was released earlier today, shows that companies are already struggling to meet their existing sustainability commitments, with many companies reassessing, adjusting, a
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