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posted on Sep. 11, 2024 at 10:50 am

Sustainability ‘top concern’ for consumers, not for CEOs: report

posted on Sep. 11, 2024 at 10:50 am

28 per cent of consumers choose sustainability due to awareness campaigns by brands and retailers, while 35 per cent say they made the choice due to media articles and documentaries, and 33 per cent attribute it to availability.

There has been a sharp decline in CEOs’ relative prioritisation of sustainability, as AI, growth, inflation, and geopolitical uncertainty have risen to the top of their agendas, according to the latest report released by Bain & Company.

Ahead of Campaign Middle East’s “The Do Good Issue” on sustainability, ethical marketing, and CSR, we’ve been keeping a close eye on whether the momentum on sustainability has kept pace with previous years.

Bain & Company’s “Visionary CEO’s Guide to Sustainability 2024,” which was released earlier today, shows that companies are already struggling to meet their existing sustainability commitments, with many companies reassessing, adjusting, a

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Tags:AI Artificial Intelligence awareness campaigns Bain Bain & Company brands Budgets Campaigns CEO Consumers Eric Guraieb growth Jean-Charles van den Branden retailers sustainability sustainability awareness

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.