Responsible consumption ranks among the top concerns for UAE consumers. In response, food and beverage businesses embrace sustainable practices, such as farm-to-table concepts, waste reduction, energy-efficient equipment, and local sourcing in their marketing strategies
The UAE and Saudi Arabia saw a 100 per cent increase in demand for hyperlocal experiences in 2023, and 160 per cent growth is expected in 2024. These ‘hyperlocal experiences’ refer to dining experiences that emphasise local sourcing, where restaurants directly procure ingredients from nearby farms and markets. More and more chefs are incorporating regional staples like za’atar, dates, and camel milk.
Green influencers’ have also
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
