Sustainability communications: Avoiding the ‘green’ trap
After COP28 UAE, eyes are now turning to COP29 in Baku as the urgency surrounding climate change and sustainability continues to dominate global conversations. In the weeks leading up to the conference, businesses worldwide will likely intensify their messaging on sustainability efforts.
It’s an annual ritual: as soon as the climate summits approach, companies – large and small – rush to showcase their ‘green’ credentials. However, in this frantic attempt to align with the climate agenda, many businesses fall into traps that not only expose them to public scru
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