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In UAE, e-commerce is becoming more social by the day. The country has a young demographic filled with high-net-worth consumers.
Given high penetration rates in smartphone and social media usage, it is inevitable that brands would focus on social pages and apps to appeal to their target consumer.
Social commerce in the UAE is about to become a billion-dollar market.
Projected to top US$975 million this year and reach almost US$3 billion by 2028 — a CAGR of just over 24% — its rise to prominence is based on the preferences of millennials and Gen Z digital natives who are pivoting to social platforms to engage with brands.
Keeping in mind that the average UAE social-media user spends 2 hours and 50 minutes per day on
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