By Karl Mapstone, business director, Vamp
@vampbrands
2018 was the year that Instagram reached the golden 1 billion active monthly users mark. It was also the year of thick and fast update announcements. Offering stronger engagement, interactivity and shopping functions, Instagram has cemented itself as an unmissable marketing opportunity for brands.
Many are investing in influencer marketing in a bid to capitalise on this opportunity. Partnerships between social content creators and brands can help increase awareness and discoverability, and form deep connections with customers. To really maximise your return on investment, there are a few key updates to incorporate into your in
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