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Subverting expectations of a Middle Eastern country

Credits: wirestock on Freepik

“Saudi Arabia is steadily becoming top of mind globally – the notion of visiting the Kingdom for a holiday, or choosing it over Dubai or other Middle Eastern destinations is definitely taking place

“Culturally – it’s solidifying its place as the Middle East’s place of culture, taking a profoundly conscientious approach to where they showcase their art and talents,” says Junior Gonzalez, Senior Strategist at Imagination. 

“The investment Saudi Arabia has made in its tourism sector is far-reaching and varied, touching more industries than expected at first glance – and we belie


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