DXTA Technology, a subsidiary of W Group Holding, has announced a strategic partnership with Strike Ads. The agreement secures DXTA’s exclusive representation of Gameloft in the GCC region.
Gameloft was one of the first video game developers to bring games to mobile phones in 2000. The developer has since created multi-award-winning games for PCs, consoles, and the latest digital platforms.
Gameloft’s in-house team aims to enhance the digital advertising landscape in the GCC through a strategic collaboration with DXTA. By leveraging Gameloft’s comprehensive gaming solutions, this partnership aims to create engaging and interactive brand experiences.
This collaboration with Strike Ads also marks a transformative step for W Group Holding, the agency said.
The new vertical will not only aim to complement existing smart solutions but also create unparalleled opportunities for immersive brand experiences. The three players claim to be set on redefining the digital advertising landscape in the GCC.
“We are thrilled to partner with Strike Ads to represent Gameloft, a pioneer in the mobile gaming industry,” said Ayman Haydar, CEO of DXTA Technology.
“This partnership marks a significant milestone for DXTA Technology and the digital advertising sector in the GCC. Together, we will elevate the industry to a new level of engagement and experiential marketing, leveraging the power of gaming to create fun and interactive connections between brands and consumers,” Haydar said.
Marwan Mostafa, CEO of Strike Ads, also commented on the new partnership.
“Embarking on this exciting journey with DXTA Technology as Gameloft’s exclusive representative in the GCC celebrates the fusion of gaming leadership—led by Strike Ads and Gameloft—with DXTA’s tech knowledge and regional expertise,” he said.
Mostafa explained that the partnership also aims to expand Strike Ad’s operations beyond Egypt and North Africa in an effort to increase the process of gamified marketing.
“Our partnership brings immense value to the market, empowering brands and agencies to tap into the rising demand for gaming experiences,” he said.
The gaming industry is a powerhouse, with 3.2 billion players around the world. Mobile devices are the number one platform for gaming, making it a vital channel for reaching a wide audience. Players are twice as receptive to in-game ads compared to traditional digital media, driving high brand awareness and positive sentiments for brand likeability.
According to DXTA, gaming generates a 22-second average attention time, significantly boosting purchase intent by over 23 per cent for engagement times over 15 seconds. This makes gaming an unparalleled medium for creating impactful and memorable brand experiences.
