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FeaturedOpinion

Straightforward keys to success for Saudi social campaigns

Marketers must consider the Saudi audience's cultural background, preferred language and dialect, appropriate casting choices, and more.

Haneen Abdulaziz, Social Media Lead, MDLBEAST

Saudi Arabia has undergone a remarkable transformation, embracing openness to the world and emerging as a beacon of progress across various diversified industries. Within this period of sweeping change, one aspect has experienced a profound shift: The kingdom’s social media landscape.

Reshaping global perceptions of Saudi Arabia and providing a platform to showcase the country’s advancements and achievements, the social media landscape has played a pivotal role in this growth story. It has served as a crucial gateway, enabling people to explore diverse cultures and regions


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