StickyGinger has been appointed as the PR agency for Dubai Autodrome, taking on responsibility for communications across the venue’s 2025–2026 season. The appointment will see the creative communications agency oversee all public relations efforts for the motorsport and entertainment destination.
The remit spans support for Dubai Autodrome’s major motorsport events, its wider entertainment calendar, and the launch and promotion of new experiences, alongside reinforcing its brand positioning as Dubai’s home of racing and an adrenaline-led lifestyle. Dubai Autodrome operates as a subsidiary of Union Properties and has long played a central role in the UAE’s motorsport ecosystem, hosting a mix of international race series, track days and track experiences.
As part of the partnership, StickyGinger will work to strengthen Dubai Autodrome’s profile among a broad range of audiences, including motorsport enthusiasts, families, corporate groups, as well as positioning it as a location for global racing moments. The agency will also support visibility for the Autodrome’s year-round offering, which includes race championships, driving and track experiences, karting, community programmes.
The appointment builds on StickyGinger’s growing presence in the automotive and mobility sector, where the agency has developed a portfolio spanning luxury and motor brands across the Middle East. This automotive focus is complemented by the agency’s wider lifestyle communications experience across MENA+.
Commenting on the appointment, Lucy Freeman, co-founder of StickyGinger, said the partnership reflects the agency’s understanding of automotive culture and destination-led storytelling. “Dubai Autodrome is an institution in the region’s motorsport landscape, and we are incredibly proud to be selected as its PR partner for the upcoming season”, she said. “This appointment reflects our team’s deep understanding of automotive culture, as well as our ability to elevate destinations that offer adrenaline, lifestyle, and community. We look forward to supporting Dubai Autodrome as it enters an exciting new chapter of growth.”
