To explore how effectively agencies are supporting Saudi brands and brands operating in the Kingdom, Campaign Middle East posed a simple but divisive question to industry experts in this Industry Forum: Are global and regional agencies working as effectively as local Saudi agencies?
The responses highlight why some believe globally enabled, hybrid models are delivering results, why others argue true effectiveness must be built from within the Kingdom, and why a third group sees the market still finding its creative footing.
Read what each of the industry experts had to say below:
Camille Haddad
CEO, VML KSA
YES
In Saudi Arabia’s dynamic and rapidly evolving market, achieving true impact
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Tags:Abdulaziz Al QahtaniAbdulrahman SuwailamAleph HoldingBigTime Creative Shopbusiness development directorCamille HaddadCEOCharli Wrightco-founderelectriclimeºGeorge Skaffglobal and regionalhead of marketingIbrahim AlmutawaIndustry forumJumana RadiJummar PRJWIlocal vs globalMakram FataManaging Directormanaging partnerMENA – ESL FACEIT GroupMENA Executive ProducerMohammed SehlyOwner & Managing DirectorRami Hmadehsaudi agenciesSenior Advisor – MENASenior Commercial Director – GCCServiceplan ArabiaSifrStagwellSunil JohnTaha KazmiTotal Media Ventures & GrowthnityVML KSAWorld Edge
