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Steve Harvey says ‘Passion is the Occasion’ in Abu Dhabi

Abu Dhabi Calendar launches its season of events for 2024-2025 with Passion is the Occasion and the Passion Calendar.

‘Passion is the Occasion’ hero image.

Experience Abu Dhabi has revealed its 2024-2025 Abu Dhabi Calendar, with a campaign headlined by celebrities Steve Harvey and Emirati actor Ahmed Al Jasmi.

The campaign also (officially) launches the ‘Passion Calendar,’ a tool developed by Experience Abu Dhabi, that allows users to integrate events in the city with their own personal calendars.

Thus, the films adopt the theme under the campaign’s namesake, Passion is the Occasion, to showcase a diverse lineup of events across sports, culture, music, and entertainment that are scheduled to occur in Abu Dhabi.

The campaign, based


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.