Cinema advertising is a safeguard against ad fraud. Image sourced from Freepik.
The Middle East’s advertising industry is projected to reach $6.9 billion by the end of 2024. More than half of this amount is now spent on digital and online advertising.
However, this surge is accompanied by increasing ad fraud concerns, with advertisers stressed about getting a reliable ROI on their ad spend.
Regulatory efforts have been made to combat misleading results, with certain countries in the region going as far as to implement verification software on digital advertising platforms.
The UAE is currently beta-testin
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