The streaming service, stc tv has announced a partnership with LiveLike, a provider of audience engagement technology.
Through this partnership, advanced gamification technology will be built into the stc tv platform, enhancing viewers’ engagement by introducing a range of interactive features to the platform, such as a rewards system, watch parties, and leaderboards.
LiveLike’s technology is designed to attract younger audiences through personalised features that engage users and boost loyalty. This digital environment creates opportunities for deeper engagement and new revenue streams, which will play a key role in shaping the future of content consumption across the region.
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