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Anup Oommen
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Stc group picks Rotana Media Services to advance digital ads in Saudi Arabia

Anup Oommen
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stc group's wide base of KSA customers, businesses, and communities will be served by RMS' digital advertising experts, ensuring brands can engage consumers through highly targeted, data-driven campaigns.

HRH Prince Alwaleed Bin Talal Al Saud, Founder and Chairman of Saudi Arabia's Kingdom Holding Company and Chairman of Rotana Media Group; Eng. Olayan Alwetaid, CEO, stc group; Nezar Nagro, CEO of Rotana Media Services; and Eng. Faisal Al Saber, Group Chief Commercial Officer of stc group.HRH Prince Alwaleed Bin Talal Al Saud, Founder and Chairman of Saudi Arabia's Kingdom Holding Company and Chairman of Rotana Media Group; Eng. Olayan Alwetaid, CEO, stc group; Nezar Nagro, CEO of Rotana Media Services; and Eng. Faisal Al Saber, Group Chief Commercial Officer of stc group.

Saudi Arabia’s stc group has selected media sales powerhouse Rotana Media Services (RMS) as its exclusive advertising partner for its premium streaming platform, stc tv.

Through this partnership, the group’s wide base of KSA customers, businesses, and communities will be served by Rotana Media Services’ digital advertising experts, ensuring brands can engage consumers through highly targeted, data-driven campaigns.

Eng. Faisal Al Saber, Group Chief Commercial Officer of stc group, said, “At stc group, we continuously seek partnerships that enhance our capabilities and ultimately enrich the lives of our stc community. Collaborating with industry leaders such as Rotana Media Services will u


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Tags:advertiser networksbrandsCampaignsConnected TVCTVdata analyticsData-Drivendigital advertisingDr. Walid Arab HashimEng. Faisal Al SaberEng. Olayan AlwetaidHbbTVHRH Prince Alwaleed Bin Talal Al Saudhybrid broadcast broadband TVKingdom Holding CompanyKSANezar NagroNisrine GhazalOLVOnline videoOTTover-the-topRMSRotana Media ServicesSaudi ArabiaSTCstc communitystc groupstc tvtargetingtech solutions
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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